Elaine Pratley

Elaine outlined the following 4 sequential aspects of Cultural Intelligence:

1. CG Drive / Motivation to know how people learn and act.
2. CQ Knowledge / training* - see more information o this aspectbelow
3. CQ Strategy - to be reflective to enhance proactive preparation
4. CQ Action - to have the ability to act and to adapt through the utilization of the above aspect.Having good CQ Action means to be able to learn from mistakes very quickly when in a new cultural situation.

* There are 7 aspects of CQ Knowledge:

• Individualism Vs Collectivism some cultures have values based not on the individual/self but rather about the family and community.
• Power Distance - some cultures have  a strong sense of hierarchy, e.g. n Australia, there is a less hierarchical and a more flat structure.
• Uncertainty Avoidance - some cultures see things in a more black and white perspective, wanting clarity and set ways to do things.
• Cooperative Vs Competitive for some cultures the outcome for the group is more important than 'winning'
• Time Orientation - a short term Vs a long term viewpoint considered more important.
• Context - Direct approach Vs Indirect approach in interacting. The culture in Germany and the Netherlands may be seen as more direct ('call a spade a spade'), whereas a more indirect approach is appropriate in the Middle Eastern cultures (politeness and respect more important than content matter)
• Being Vs Doing - Live to work Vs Work to live.

Share this with your friends